Friday, April 23, 2010

The dying art of Haute Couture!!

dear bloggers,
the other day in my fashion survey class my teacher brought up an amazing point!

HAUTE COUTURE (French for high dress making or high sewing) refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. Couture is a common abbreviation of Haute Couture, which refers to the same thing in spirit. i dis agree, today, in america, the word Couture is takin to lightly. peopleuse couture to describe today, ready to wear or Pret a Porter clothes. it's takin to lightly.In France, the term haute couture is protected by law and is defined by the Chambre de commerce et d'industrie de Paris based in Paris, France. Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves" of the label haute couture. The criteria for haute couture were established in 1945 and updated in 1992.To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules:

1.)Design made-to-order for private clients, with one or more fittings.
2.)Have a workshop (atelier) in Paris that employs at least fifteen people full-time.
3.)Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.
4.) all handmade, no machines
ready wear.

However, the term haute couture may have been misused by ready-to-wear brands since the late 1980s, so that its true meaning may have become blurred with that of prêt-à-porter (the French term for ready-to-wear fashion) in the public perception. Every haute couture house also markets prêt-à-porter collections, which typically deliver a higher return on investment than their custom clothing. In fact, much of the haute couture displayed at fashion shows today is rarely sold; it is created to enhance the prestige of the house.

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